Photography
Our photography captures the people behind payments. Our customers, partners, and teams in the real-world environments where our product makes an impact.
Principles
International
We are a global bank payment network, and our photography should reflect the regions we serve through a range of people, places, and cultures.
Authentic
Capture genuine, unscripted moments. Focus on natural interactions, subtle expressions, and believable in-between moments.
Composed
Keep imagery calm, clear, and intentional. Use light, space, and framing to guide focus, avoiding clutter so every element feels purposeful.
When to use photography
There aren’t strict rules for when to, or not to, use photography across the brand. But this guidance should help if you are unsure.
To make it relatable
Use photography to help our merchants see themselves in the brand. For example, in a campaign.
To go global
Use photography to instantly set the scene for global bank payments. For example, devices in real-world settings.
To tell stories
Use photography to tell stories of specific businesses or people using GoCardless around the world. For example, on our blog.
Workplace
Capture people working in real, everyday workplaces, from small businesses to larger enterprises, using natural light, soft shadows, and lived-in environments. Show diverse professionals in flow, composed, confident, and engaged, with clean compositions and gentle depth of field. Favour candid interactions over staged scenes to convey authenticity and trust.
Product
When focusing on GoCardless products, capture devices from a first-person perspective in real-world settings. Keep compositions simple and intentional, using natural light and clear focus to ground the product in everyday contexts.
