Our logo is the cornerstone of our brand identity. It should be used consistently across all touchpoints to maintain brand recognition and trust.
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Our logo is a bespoke wordmark that has been designed for us by a skilled typographer. There are 3 colour variants of our primary logo, Monochrome Black, Monochrome White and Yellow. A shorthand variation of our logo exists for certain, less formal applications. We call this our symbol. There is more information about this below.
Monochrome Black
Monochrome White
Yellow
There are 3 colour variants of our primary logo, with the Monochrome Black and Monochrome White being the most widely used. Yellow is generally reserved for where we show our logo as a singular hero asset.
The GoCardless wordmark adapts automatically to maintain visibility across any background colour. Use this tool to explore how the logo behaves — it switches intelligently between the black, white, and brand-coloured variants based on contrast.
Think of the symbol as a shorthand, more informal version of the main GoCardless logo. It is used on social media platforms, or where the horizontal nature of our logo becomes problematic. The symbol has a subtle gradient within it and a subtle inner stroke to achieve enough contrast against lighter backgrounds.
Roundel
Tile
The symbol is available as a roundel and a tile — we default to the roundel on all platforms. The tile is made available for platforms that stipulate a square shaped avatar (for example LinkedIn).
Our symbol is a powerful way to show GoCardless in smaller more impactful places, in product or on social icons.
A dark version exists in our dark colourway, for when we need to place our wordmark on lighter backgrounds.
The blue G symbol can only be used as a hover or an accent colour and must not ever be the lead symbol.
Symbol transitions to accent on hover
Clearspace is important to maintain the integrity of our logo from surrounding assets and graphics. This is the area surrounding the logo and it should be kept clear at all times.