NEW ERA. NEW BRAND.
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Colour
We have developed a distinctive and tonal, but flexible colour palette.
GC Navy is our principal brand colour and should be treated as a foundation colour that creates an underlying consistency across our communications.

The ratio at which the colours are displayed on this page illustrate the extent to which they are used throughout our brand identity. These colours are not intended to be used all together, at the same time, but rather as sets of 2 – 3 colours. This approach will help us create consistency, but at the same time variety across our collateral.
FBFBFB
F3F4F5
E4E5E7
D5D6DA
969696
2C2D2F
00CAF2
FFBECE
FF4673
032550
154AE5
5F24D2
AFF24B
00BC6E
Typography
Good typography communicates a message clearly and without confusion. Our aim is not just to make something easy to read, but easy to navigate, with an obvious hierarchy. Just with our tone of voice, it's important we communicate with a consistent typographic style.

Typefaces for our external brandWe use two typefaces as part of our external facing brand identity. Averta is our primary brand font and is used across 95% of our typographic output. It offers supreme legibility from display sizes to small print. Simplon Mono offers contrast to Averta — giving the GoCardless brand an informed, technological leaning.
Haffer
Good typography communicates a message clearly and without confusion. Our aim is not just to make something easy to read, but easy to navigate, with an obvious hierarchy. Just with our tone of voice, it's important we communicate with a consistent typographic style.
Nudge
Good typography communicates a message clearly and without confusion. Our aim is not just to make something easy to read, but easy to navigate, with an obvious hierarchy. Just with our tone of voice, it's important we communicate with a consistent typographic style.